Ready to take the first step towards securing a successful retirement?

Your journey begins here.

Trust our team of licensed agents to guide you in choosing a personalized retirement plan.

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Discover the ASB Difference

We specialize in offering comprehensive insurance and retirement planning services to our valued clients. With access to over 150 reputable insurance and investment companies, we are able to provide the most competitive rates on Health Insurance and Life Insurance, as well as attractive returns on secure investment strategies. From ACA Insurance to Dental/Vision coverage and Prescription Coverage, our extensive list of services includes many offerings to meet your needs.

Our History....

With a strong sense of purpose, a group of dedicated individuals came together in 2007 to create something extraordinary: an all-encompassing solution for retirees seeking retirement resources. Today, we are proud to be in collaboration with more than 150 prestigious insurance and investment companies. These valuable partnerships enable us to design retirement portfolios that deliver outstanding coverage at prices that retirees can afford.

Experience an unwavering path of growth and success, fueled by the collective strength of teamwork. At American Senior Benefits, our story is one of collaboration, innovation, and a shared commitment to growth and success. We believe that growth and helping others are essential for achieving success. That's why we are proud to be recognized as one of the nation's fastest growing independent marketing organization. For over a decade, we have consistently experienced growth and success. Currently, we have 1,800 affiliated agents operating from over 165 locations nationwide. As of August 2018, our issued premium has increased by nearly 20% compared to the previous year.

We go beyond asking about insurance needs to address what really matters to you. Are you concerned about outliving your retirement savings? Worried about unexpected incidents? Anxious about having adequate health insurance? Fearful of depleting your nest egg for home health care or nursing home expenses? Let us help ease those concerns.

Comprehensive Coverage Awaits: Explore Our Medicare, Life Insurance, Annuities and Long-Term Care Solutions

Medicare Supplements

Discover a range of health plans tailored to your needs. From Medicare Supplements to ACA Plans, Dental, Vision, and Disability coverage – we've got you covered. With our vast network of more than 150 affiliates, we will customize the ideal plan for you, no matter your health, financial status, or age. Experience personalized healthcare solutions that prioritize your well-being.

Whole Life Insurance

Discover a multitude of life insurance options from our extensive selection of carriers. From covering final expenses to safeguarding against the loss of income, our range of strategies caters to all your needs.

Long-Term Care

Take control of your long-term care planning. Our expert team of Long-Term Care Specialists are here to guide you through the maze of options and help you maximize your benefits. Whether you're interested in asset based planning, traditional LTC planning, hybrid programs, or something in between, we'll ensure you have the coverage that suits your unique needs.

Universal & Term Life Insurance

Customized life insurance policies for every family's unique needs! From newborns to seniors, we guarantee the most competitive rates based on YOUR age and health. We can even assist you in utilizing your life insurance to fund your retirement.

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Meet Our Top Rated Carrier Partners


Allianz Life Insurance Company

American Equity Investment Life

Americo Financial Life and Annuity

Insurance Company

Athene Annuity and Life Company

Atlantic Coast Life Insurance Company

Fidelity & Guaranty Life insurance


Greek Catholic Union of the USA

Nassau Life and Annuity Insurance


Nationwide Mutual Insurance Company

North American Company

Sentinel Security Life

SILAC Insurance Company

Medicare Supplement

Ace Property & Casualty

AETNA family of companies

AFLAC family of companies

Allstate Health Solutions

American Benefit Life Insurance Company

Anthem / Blue Cross & Blue Shield family of companies

CIGNA family of companies

Elips Life Insurance Company


ManhattanLife Assurance Company

Medico Insurance Company

Mutual of Omaha family of companies

Nassau Life Insurance Company

UnitedHealthcare (UHC) Medicare

Advantage & AARP's Medicare Supplement plans


AETNA family of companies

CIGNA family of companies

Guarantee Trust Life Insurance Company

Medico Insurance Company

Mutual of Omaha family of companies

Life Insurance

Americo - Rated "A- (Excellent)"

Continental Life - Rated "A (Excellent)"

Foresters - Rated "A (Excellent)"

Genworth Life - Rated "A (Excellent)"

Lafavette Life - Rated "A+ (Superior"

Lincoln Financial - Rated "A+ (Superior)"

Monumental Life - Rated "A+ (Superior)"

North American Company - Rated 'A+ (Superior)

Protective Life - Rated "A+ (Superior)"

Reserve National Insurance Company - Rated"A- (Excellent)"

Royal Neighbors of America - Rated "A (Excellent)"

TransAmerica - Rated "A+ (Superior)"

Long Term Care

American Senior Services

Mutual of Omaha family of companies

National Guardian Life

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Join ASB and Take Your Career to the next level!

Explore the unique characteristics that distinguish us from other insurance agencies.

Compensation Structure

At ASB, we understand that success in the insurance industry is achieved through hard work and dedication. That's why we offer our agents the opportunity to experience the highest commissions in the industry through our unique seven-level comp grid. Our system surpasses what any individual can obtain from our extensive network of 200+ carriers. We believe that our agents should have the chance to participate at an exceptional level and there's no limit to what you can achieve. With ASB , there's no limit to what you can achieve.

Advancement Opportunities

As one of the Midwest's most rapidly expanding organizations, we attribute much of our success to our exceptional team, strong business model, and effective consumer outreach. Our dedicated team members display a remarkable level of expertise and passion in their respective fields, allowing us to continually innovate and improve our products and services. This success has enabled us to empower talented individuals to lead teams and establish their own offices.

Incentives &


We place great emphasis on cultivating a strong and dedicated team. We recognize that our agents are the key to our success and we want to ensure that they feel appreciated for their hard work and commitment. That's why we offer a range of exciting and rewarding bonus and incentive programs. Our agents have the opportunity to travel the world through convention trips and earn generous cash bonuses on a weekly and quarterly basis. We firmly believe that such programs not only reward our agents for their achievements, but also foster a strong sense of camaraderie and teamwork that ultimately benefits both our clients and our company.

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Find Us Across the Midwest




309-344-0005 - FAX

335 E Main St, Suite A

Galesburg, IL 61401


Cedar Rapids


319-364-3601 - FAX

260 33rd Ave SW Suite H

Cedar Rapids, IA 52404




319-300-4014 - FAX

3136 Brockway Rd, Suite A

Waterloo, IA 50701


Minneapolis Area






Eau Claire


715-831-1611 - FAX

316 N Barstow St Suite J

Eau Claire, WI 54703




608-283-9565 - FAX

2976 Triverton Pike Drive

Suite 200

Fitchburg WI 53711




715-420-2001- FAX

125 E Davenport St, Suite 3

Rhinelander, WI 54501

Senior People